Publications

• Winners and Losers in Superbowl Advertising Reviews and Advertiser Stock Values
• Superbowl Advertising Effects on Stock Prices
• An Investigation of the Relationships Among Market Power, Industry Concentration and Industry Share
• The Effects of Advertising and R&D Investments on Market Power and Firm Margins
• Terminal Values For Firms With No Competitive Advantage

Presentations

• Southwestern Finance Association - An Option Valuation Analysis of the Expected Costs of Financial Failure