Pramod Iyer

Pramod Iyer is an Associate Professor of Marketing and Professional Sales in the Michael J. Coles College of Business at Kennesaw State University. He holds a Ph.D. in Marketing from the University of North Texas. He completed his Bachelor's and Master's in Management Studies at the University of Mumbai, India.

His research and teaching center on brand management and business-to-business (B2B) marketing. He also works in services marketing, with a focus on service encounters and transformative service. His work has been published in journals such as Industrial Marketing Management, European Journal of Marketing, Journal of Retailing, Journal of Business Research, Journal of Services Marketing, and Journal of Business & Industrial Marketing .

Pramod serves as an associate editor for the Journal of Services Marketing. He is on the editorial review boards of the Journal of Product & Brand Management, Journal of Consumer Marketing, and International Journal of Bank Marketing. He has also served as a guest editor for the International Journal of Bank Marketing.