Research

 1. Goldar Lenjeu Chefor and Ellis Chefor. "What is beautiful is not all good: a meta-analysis on the effects of physical attractiveness on service outcomes." Journal of Service Theory and Practice (2025).

2.  Ellis Chefor, Teidorlang Lyngdoh, Bryan Hochstein, K. V. Mukundhan, and Sridhar Guda. "Extending agency theory in sales management: A systematic literature review and future research agenda." Industrial Marketing Management 125 (2025): 195-214.

3.  Goad, Emily A., Kevin S. Chase, David B. Brauer, Ellis Chefor, Nawar N. Chaker, Ruben Rabago, Bryan Hochstein, and John D. Hansen. "Orchestration of value: the role of customer success managers within sales ecosystems." European Journal of Marketing 58, no. 3 (2024): 756-781.

4.  Lyngdoh, Teidorlang, Ellis Chefor, and Bruno Lussier. "Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors." Journal of Business & Industrial Marketing 38, no. 9 (2023): 1880-1898.

5.  Lyngdoh, Teidorlang, Ellis Chefor, Bryan Hochstein, Benjamin P. Britton, and Douglas Amyx. "A systematic literature review of negative psychological states and behaviors in sales." Journal of Business Research 122 (2021): 518-533.

 6. Obilo, Obinna O., Ellis Chefor, and Amin Saleh. "Revisiting the consumer brand engagement concept." Journal of Business Research 126 (2021): 634-643.

7.  Bonney, Leff, Bryan Hochstein, Brett Christenson, and Ellis Chefor. "Incumbent and non-incumbent salesperson consultation in the pre-decision stage of organizational purchasing." Industrial Marketing Management 85 (2020): 152-166.