Research
Due to my professional background in marketing and fundraising, my research focuses on prosocial behavior and visual cues. While I am well-trained in experimental design methodologies, I am unique as a consumer behavior researcher in that I use multiple methodologies to investigate research phenomena, such as using biometric tools (eye tracking, galvanic skin response, facial expression analysis, and electroencephalogram (EEG)) and mobile app development. In addition, I have received nearly 300K in grant funding from various internal and external sources, including the Tennessee Highway Safety Office (THSO) to investigate distracted driving behaviors in college adolescents.
