Danielle Hass

My research revolves around the quickly evolving digital landscape and how it impacts consumer behavior. Specifically, my primary interests encompass digital marketing and consumer technology interactions, brand communities, GenAI, and digital privacy. 

As the world rapidly changes due to recent technological advancements, my research vision is to explore the impact of this digital era on consumers, both in a positive and negative light. I strive to contribute valuable insights that enhance academic knowledge in the digital realm and offer practical implications for marketers, policymakers, consumers, and society.

I received my Ph.D. from West Virginia University, where I was presented with the Outstanding Marketing PhD Student Award, as well as the James R. Brown PhD Marketing Student Research Award.

I earned my M.B.A. in Value-Driven Leadership from the Greehey School of Business at St. Mary’s University, San Antonio, Texas. There, I was awarded the Outstanding M.B.A. Student and graduated with distinguished honors. Additionally, I received my B.S. from Seminole State College of Florida in Sanford, Florida.

In my professional experience, I worked cross-functionally in marketing and customer service at a medical device manufacturer and had the opportunity to develop a marketing strategy for a new product launch while also managing the company’s digital campaigns. I have done freelance videography and graphic design.

Please reach me at dhass1@kennesaw.edu or on my LinkedIn.