Contact

Phone: 470-578-6060

Email: dhuey3@kennesaw.edu

Office Location: BB 245

Office Hours:
Email to setup office hours via virtual call; T and Th between 2:00-4:00PM

Courses

Marketing Analytics

MKTG 7760 – Marketing Analytics is a hands-on, MBA-level course that equips students with the practical tools and analytical techniques needed to drive data-informed marketing decisions in today’s dynamic business environment. Delivered in a hybrid format, this course emphasizes real-world application through Harvard Business Review case studies, data-driven exercises, and interactive software tools like Tableau, Python, and SQL. Students will explore topics such as segmentation, customer lifetime value, predictive modeling, and marketing ROI, all within the context of key business challenges.

Designed for active learning, the course encourages collaboration, critical thinking, and strategic problem-solving. In addition to mastering data visualization and cloud-based marketing tools, students have the opportunity to earn industry-recognized certifications including the AWS Cloud Essentials Badge and a Tableau Certificate. With a focus on marketing's evolving role in AI, machine learning, and cloud computing, MKTG 7760 prepares students to lead in data-centric roles and elevate business impact through marketing analytics.

  • Level: Master of Business Administration
  • Semester: Summer 2025

Social Media Marketing & Analytics

MKTG 4520 – Social Media Marketing is an engaging, fully online course that explores the rapidly evolving world of digital marketing through the lens of social media platforms. Students learn how social media fits within the marketing mix and examine the changing behaviors of consumers in a digital-first world. Through interactive discussions, video content, and case-based group assignments, the course covers key topics such as content creation, influencer strategy, SEO, online communities, and measuring ROI. Students also gain practical experience using social platforms to create impactful marketing campaigns tailored to today’s dynamic digital culture.

Throughout the semester, students work in teams to conduct a deep analysis of a brand’s social media presence and develop a creative, original four-week promotional campaign. Emphasis is placed on strategic thinking, audience engagement, and ethical considerations in digital marketing. The course prepares students to navigate the digital landscape with confidence, equipping them with skills in campaign planning, platform selection, content strategy, and performance analysis that are highly valued in modern marketing careers.

  • Level: Bachelors
  • Semester: Fall 2025
©