• Higher Education Paradigm: Digital vs. Face-to-Face
  • Digital Word-of-Mouth and the Gender Inferences
  • A Comparison of Traditional and Online Forms of Word-of-Mouth in Influencing Consumer Purchase Decisions
  • Boardroom in the Classroom: Experiential Learning of Corporate Culture
  • Digital Word-of-Mouth and the Gender Implications


  • Atlantic Marketing Association - Higher Education Paradigm: Digital vs Face-to-Face
  • 2014 Atlantic Marketing Association Conference - The Efficacy of the NCSC and Other Collegiate Sales Competitions
  • AMA Annual Conference 2013 - Health Care Services: Marketing to University Students
  • Atlantic Marketing Association - Gender as a Determinant in Online Word-of-Mouth Communication
  • Atlantic Marketing Association - Millennial Online Behavior: Does Gender Matter?