Publications

• Higher Education Paradigm: Digital vs. Face-to-Face
• Digital Word-of-Mouth and the Gender Inferences
• A Comparison of Traditional and Online Forms of Word-of-Mouth in Influencing Consumer Purchase Decisions
• Boardroom in the Classroom: Experiential Learning of Corporate Culture
• Digital Word-of-Mouth and the Gender Implications

Presentations

• Atlantic Marketing Association - Higher Education Paradigm: Digital vs Face-to-Face
• 2014 Atlantic Marketing Association Conference - The Efficacy of the NCSC and Other Collegiate Sales Competitions
• AMA Annual Conference 2013 - Health Care Services: Marketing to University Students
• Atlantic Marketing Association - Gender as a Determinant in Online Word-of-Mouth Communication
• Atlantic Marketing Association - Millennial Online Behavior: Does Gender Matter?