Publications

• A Historical Examination of the Introduction of the Web as a Direct Marketing Channel
• Marketing Maven's Fusion with Social Media
• Differences in Online Maven Behavior: The Gender Gap & Social Media Mavens
• Assessing the Impact of Short-Term Study Abroad

Presentations

• Atlantic Marketing Association - Maven's Fusion with Social Media
• Association of Academic Programs in Latin America and the Caribbean (AAPLAC) Conference - Making through Doing: a Business and Cultural Study Abroad to Brazil