Publications

  • A Historical Examination of the Introduction of the Web as a Direct Marketing Channel
  • Marketing Maven's Fusion with Social Media
  • Differences in Online Maven Behavior: The Gender Gap & Social Media Mavens
  • Assessing the Impact of Short-Term Study Abroad

Presentations

  • Atlantic Marketing Association - Maven's Fusion with Social Media
  • Association of Academic Programs in Latin America and the Caribbean (AAPLAC) Conference - Making through Doing: a Business and Cultural Study Abroad to Brazil
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