Laura Boman
I am an Assistant Professor of Marketing at Kennesaw State University. My research
broadly centers on donor behavior and how marketing managers can effectively use visual
cues to influence behaviors. My background in journalism provided me with a desire
to understand the influence of marketing strategies on the success of nonprofits and
businesses alike. Conducting marketing research has furnished an outlet to explore
that curiosity with a structured scientific approach.
Some of my latest work has been published in the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Service Research.