Laura Boman

I am an Assistant Professor of Marketing at Kennesaw State University. My research broadly centers on donor behavior and how marketing managers can effectively use visual cues to influence behaviors. My background in journalism provided me with a desire to understand the influence of marketing strategies on the success of nonprofits and businesses alike. Conducting marketing research has furnished an outlet to explore that curiosity with a structured scientific approach.

Some of my latest work has been published in the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Service Research

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