Contact

Phone: 470-578-6079

Email: ljack202@kennesaw.edu

Office Location: BB 420

Office Hours:
office hours TBD

Research

Research Agenda
My research examines how hospitality and tourism organizations create value, manage assets, develop sustainable business models, and respond to technological, financial, environmental, and community challenges. I approach hospitality as a business discipline that connects real estate, finance, operations, entrepreneurship, analytics, and human experience.

A central theme in my work is the relationship between hospitality strategy and organizational performance. My research on hotel real estate investment, lodging REITs, valuation, asset management, franchising, and financial performance explores how owners, operators, investors, and managers make decisions in complex lodging markets. A related stream examines sustainability, corporate governance, environmental citizenship, and the ways hospitality firms communicate, measure, and deliver environmental and social value.

I also study the future of hospitality education and innovation. Current and recent work explores community-based tourism, entrepreneurship education, sustainable finance, AI, robotics, blockchain, phygital tourism, hospitality analytics, and curriculum models that prepare students for emerging industry demands.

Research Themes

  • Hotel real estate, REITs, asset management, valuation, and feasibility analysis
  • Hospitality finance, revenue management, financial performance, and ownership strategy
  • Sustainable hospitality, ESG, environmental citizenship, and corporate governance
  • Tourism entrepreneurship, community-based tourism, and economic development
  • Hospitality technology, analytics, AI, robotics, blockchain, and digital transformation
  • Hospitality education, curriculum innovation, experiential learning, and career development

Selected Publications

  • Jackson, L. A. (2026). Robots, ledgers, and RevPAR: A blockchain-enabled AI-robotics conceptual model for sustainable hotel revenue and asset management. Frontiers in Robotics and AI, 13, 1779342. https://doi.org/10.3389/frobt.2026.1779342
  • Jackson, L. A. (2026). Community-based tourism entrepreneurial ecosystems for the Sustainable Development Goals: Tackling grand societal challenges in emerging economies. Sustainability, 18(5), 2389. https://doi.org/10.3390/su18052389
  • Jackson, L. A. (2025). Hotel asset managers as catalysts for sustainable change. International Hospitality Review. https://doi.org/10.1108/IHR-07-2025-0066
  • Jackson, L. A. (2025). Bridging the gap: Integrating hotel asset management and real estate finance in undergraduate hospitality education. Journal of Hospitality, Leisure, Sport & Tourism Education, 36. https://doi.org/10.1016/j.jhlste.2025.100558
  • Jackson, L. A. (2025). Corporate governance and environmental citizenship in global hospitality: A cross-national empirical study. Sustainability, 17(9), 3918. https://doi.org/10.3390/su17093918
  • Jackson, L. A. (2020). An application of the Fama-French three-factor model to lodging REITs: A 20-year analysis. Tourism and Hospitality Research, 20(1), 31-40. https://doi.org/10.1177/1467358418798141
  • Bloom, B. A. N., & Jackson, L. A. (2016). Abnormal Stock Returns and Volume Activity Surrounding Lodging Firms’ CEO Transition Announcements. Tourism Economics, 22(1), 141-161. https://doi.org/10.5367/te.2014.0418
  • Jackson, L. A. (2015). Market Reaction to Bidder Announcements of Horizontal Mergers in an Oligopolistic Industry: Evidence from the US Airline Industry. Tourism Economics, 21(6), 1255-1271. https://doi.org/10.5367/te.2014.0401
  • Jackson, L. A., Singh, D., & Parsa, H. G. (2015). Tourism firms' environmental rankings and financial performance: A multidimensional scaling approach. Journal of Sustainable Tourism, 23(10), 1426-1444. https://doi.org/10.1080/09669582.2015.1044534
  • Jackson, L. A. (2014). CEO Resignations and New and Relevant Information Conveyance: Evidence from the Hospitality Industry. Tourism Economics, 20(3), 567-578. https://doi.org/10.5367/te.2013.0288
  • Jackson, L. A., Barrows, C., & Ferreira, R. (2015). The impact of demographics on the membership level of member-owned private clubs. Tourism Management Perspectives, 16, 51-57. https://doi.org/10.1016/j.tmp.2015.07.005
  • Jackson, L. A. (2009). Biometric technology: The future of identity assurance and authentication in the lodging industry. International Journal of Contemporary Hospitality Management, 21(7), 892-905. https://doi.org/10.1108/09596110910985340
  • Jackson, L.A. (2008). Residents' perceptions of the impacts of special event tourism", Journal of Place Management and Development, Vol. 1 No. 3, pp. 240-255. https://doi.org/10.1108/17538330810911244
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