Publications

• Social Media Use for Educational Purposes: A Case Study in Advertising
• Modeling Social Media Use: Bridging the Communication Gap in Higher Education

Presentations

• 19th Annual MMA (Marketing Management Association) Fall Educators’ Conference - Panel: Preparing the Tenure or Promotion Portfolio
• Career Coaches: Helping Business Majors “#TakeFlight”
• 2014 Atlantic Marketing Association Conference - Career Coaches: Helping Business Majors “#TakeFlight”
• 16th Conference on Historical Analysis and Research in Marketing (CHARM) - Commentary: Doctoral Student's Submission
• 16th World Marketing Congress, Academy of Marketing Science (AMS) - Convenience: Etymology and History