Research
JOURNAL ARTICLES
Wanjugu, Sabinah, Julie Guidry, and Mona Sinha (2022), "The Paradoxical Role of Relationship Quality on Consumer Privacy: Its Effects on Relinquishing and Safeguarding Information," Journal of Consumer Bheaviour, 21, 1203-1218.
Hutchins, Jennifer, Mona Sinha and Shiv Nandan (2019), "The Sustainability Route to Corporate Legitimacy," Journal of Global Scholars of Marketing Science, 29 (1), 15-24.
Sinha, Mona, Hufrish Majra, Jennifer Hutchins and Rajan Saxena (2019), "Mobile Payments in India: The Privacy Factor," International Journal of Bank Marketing.
Sinha, Mona and Jagdish N. Sheth (2018), "Growing the Pie in Emerging Markets: Marketing Strategies to Increase the Ratio of Non-Users to Users," Journal of Business Research, 86, 217-224.
Sheth, Jagdish N. and Mona Sinha (2015), "B2B Branding in Emerging Markets: A Sustainability Perspective," Industrial Marketing Management, 51 (November), 79-88.
Ashwani Monga, Haipeng Chen, Michael Tsiros, and Mona Srivastava (Sinha) (2012), “How Consumers Forecast: Buyer-Seller Relationship as a Boundary Condition of the Impact Bias,” Marketing Letters, 23, 1 (March), 31-45.
Jagdish N.Sheth, Atul Parvatiyar, and Mona Sinha (2012), “The Conceptual Foundations of Relationship Marketing: Review and Synthesis,” Economic Sociology – The European Electronic Newsletter, 13 (3).
HARVARD BUSINESS SCHOOL CASE STUDIES
Deshpande, Rohit and Mona Sinha, “Taj Hotels, Resorts, and Palaces,” HBS Case 9-511-039.
Rangan, Kasturi V. and Mona Sinha, “Hindustan Unilever’s ‘Pureit’ Water Purifier,” HBS Case 9-511-067.
Richard Hamermesh, Mona Sinha and Elizabeth Vrolyk, “eHealthpoint: Healthcare for Rural India,” HBS Case 9-812-020
Edmondson, Amy C., Robert G. Eccles, and Mona Sinha, “Mistry Architects: Innovating for Sustainability,” HBS Cases 9-609-044, 9-609-064, and 9-609-086.
Thomke, Stefan H. and Mona Sinha, “The Dabbawala System: On Time Delivery, Every Time,” HBS Case 9-610-059.
Macomber, John and Mona Sinha, “Sarvajal: Water for All,” HBS Case 9-211-028.
DeLong, Thomas J. and Mona Sinha, “Hindustan Unilever Ltd.,” HBS Case 9-410-002
Deshpande, Rohit, “Terror at the Taj, Bombay: Customer-Centric Leadership (A Multimedia case),” HBS Case 9-511-703. (Research assistance provided)
BOOK
Sheth, Jagish, N., Mona Sinha, Reshma Shah (2016), “Breakout Strategies for Emerging Markets: Business Strategies and Tactics for Growth.” Pearson Publishing.
BOOK CHAPTER
Sinha, Mona (2019), "Evangelizing In and About Emerging Markets," In Atul Parvatiyar and Rajendra Sisodia (Eds.), Handbook of Advances in Marketing in an Era of Disruptions - Essays in Honour of Jagdish N.Sheth. Sage Publications.
Saxena, Rajan, Mona Sinha, and Hufrish Majra (2015), “Self Service Technologies: Building Relationships with Indian Consumers, in Robert M. Morgan, Janet Turner Parish, and George Deitz (Eds.) Handbook of Research in Relationship Marketing, Elgar Publishing.
SELECT CONFERENCE PRESENTATIONS
Chowdhury, Amrita, Mona Sinha and Nuri Chalam Sinha (2018), "Bike Shares in India: Fad or Sustainable Way of Life?" Envisioning the Future and Understanding the Realities of India's Urban Ecologies," Kennewsaw State University, Georgia State University and Consulate of India, Atlanta.
Summer Marketing Educator's Conference, American Marketing Association (2016), “Stakeholder Orientation and the Triple Bottom Line: Role of Sustainable Innovation and Cross-Sector Alliances.”
Summer Marketing Educator's Conference, American Marketing Association (2015), "The Consumer Privacy Paradox: Crying Out for Social Justice."
Marketing and Public Policy Conference, American Marketing Association (2014), “Privacy is Dead. Long Live Privacy.”
36th Annual ISMS Marketing Science Conference, American Marketing Association (2014), “Consumer Privacy: A Sheep in Wolf’s Clothing?”
World Marketing Congress: Cultural Perspectives in Marketing, Academy of Marketing Science (2012), “Banking in India: Role of Self-Service Technology,” (with Rajan Saxena and Hufrish Majra)
