Prachi Gala

Prachi Gala, Ph.D.
Assistant Professor of Marketing | Kennesaw State University

Recipient of the Early Scholar Award for outstanding contributions to research in Marketing and AI Applications

Faculty Fellow – Belgium, South Africa, UAE

Editorial Board Member for leading journals in marketing and AI

Speaker & Panelist – International Symposiums, Marketing Panels, and Academic Conferences

 

I serve as an Assistant Professor in the Department of Marketing at Kennesaw State University, where I teach undergraduate and MBA courses focused on digital marketing, global marketing, and marketing strategy. I also lead the MBA Digital Marketing Concentration and provide students the opportunity to earn an industry-recognized Digital Marketing Certificate through the Digital Marketing Institute (DMI).

In Fall 2023, I led KSU’s Study Abroad Program to Montepulciano, Italy, creating immersive marketing experiences for students in a global setting. I am also the recipient of international fellowships and actively involved in building strategic academic partnerships abroad.

My research bridges marketing, AI, and strategy, with recent work exploring the role of CEO integrity in shaping a firm's digital orientation. I’m passionate about creating actionable insights that connect theory to practice, and my work has been featured at major conferences and academic journals.

 

Recent Publications

1. Gala, P., Kashmiri, S., & Nicol, D. (2024). Female CEOs and Corporate Social Responsibility: Effect of CEO Gender on Relational and Rational CSR. European Journal of Marketing (Forthcoming).
2. Sleep, S., Gala, P., & Harrison, D. (2024). The Impact of Information Governance on Information Quality and Firm Performance: Role of IT/Marketing Collaboration. Journal of Strategic Marketing, 12, 1–19.

Recent Conference Presentations
Academy of International Business – MENA (2024)
CEO Integrity's Influence on Firm Digital Orientation: How CMOs and Ad Intensity Drive Digital Orientation
Workshop on Information Security and Privacy (WISP)
Corporate Governance and the Insider Threat: Investigating the Impact of Management Teams on Data Breaches
Society for Marketing Advances (SMA)
The Effect of Event-Induced Burnout on Consumer Evaluation of Brands: An Empirical Study
AI Symposium, Kennesaw State University
Early Exploration of the Role of AI in Research and Teaching
 
Open for Collaboration
I am actively seeking research collaborators—especially those interested in projects involving linguistic analysis, AI in marketing, CEO-CMO dynamics, and cross-functional collaboration. If you're working at the intersection of marketing, language, and technology, I’d love to connect and explore ideas together.

Feel free to reach out!