Courses

I have taught a diverse portfolio of undergraduate, graduate, and international study abroad courses across three institutions. My teaching philosophy emphasizes real-world application, experiential learning, and global perspectives. I strive to equip students with analytical, strategic, and digital skills needed in today’s dynamic marketing landscape. Below is a selection of courses I’ve taught.

 

 

International Courses (Study Abroad)
These immersive programs combine academic learning with real-world exposure to international business environments.

Comparative Business Systems – Belgium (2025)
Explores how institutional and cultural contexts shape business systems in Western Europe, with a focus on innovation and sustainability.

Comparative Business Systems – Ireland (2024)
A study of Ireland's dynamic business environment, including its tech-driven economy, EU integration, and entrepreneurial ecosystem.

Comparative Business Systems – Israel (2023)
Examines the startup nation’s innovation culture, with a focus on entrepreneurship, tech ecosystems, and geopolitical influence.

Comparative Business Systems – Italy (2022)
Introduces students to Italy’s economic diversity, family business culture, and global branding through on-site company visits.

Wine Marketing – Italy Study Abroad
Focuses on marketing principles applied to the global wine industry, blending cultural insights with product and destination branding.

 🎓 Graduate Courses – Kennesaw State University

Digital Marketing 
Covers digital tools and strategies including SEO, PPC, content marketing, and analytics.

Global Marketing 
Examines global market entry strategies, localization, and cross-cultural consumer behavior.

International Business 
Introduces concepts in global trade, international finance, and multinational firm strategy.

Marketing Strategy
A capstone course focused on integrating core marketing principles into strategic planning.
 
👩‍🏫 Undergraduate Courses
Kennesaw State University

Directed Study
One-on-one or small group mentoring on specialized topics or research projects.

Principles of Marketing
Foundational course in marketing covering the 4Ps and customer value creation.

International Marketing 
Addresses cross-border marketing strategies and cultural influences on consumer behavior.

Advertising
Explores the role of advertising in integrated marketing communications.

Consumer Behavior 
Examines the psychological and sociocultural factors that drive buying behavior.

Other Courses 

Marketing Channels – Explored distribution strategies, intermediary management, and omnichannel design.

Operations and Supply Chain Management – Introduced logistics, process optimization, and supply chain integration.

Introduction to Retailing – Provided a foundation in retail strategy, merchandising, and customer experience.