Research

1. Hardman, H. E., Landers, V. M., Adams, F., & Gomes, P. (2025). Service convenience: product and effort in possession transfer service preference. Journal of Marketing Theory and Practice, 1-17.

2. Pimentel, P. C., Gomes, P. M. L., & Didonet, S. R. (2023). Dealing with integrated marketing communications’ paradoxes in social ventures. Journal of Nonprofit & Public Sector Marketing, 35(4), 354-390.

3. Moreno Espinoza, P. A., Sparano Martins, T., & Gomes, P. M. L. (2023). The relationship between learning orientation and new product development capability. Knowledge and Process Management, 30(1), 3-13.

4. Klafke, R. V., Gomes, P. M., Junior, D. M., Didonet, S. R., & Toaldo, A. M. (2021). Engagement in social networks: A multi-method study in non-profits organizations. International Review on Public and Nonprofit Marketing, 18(2), 295-315.