Research

Google Scholar profile.

Peer-Reviewed Publications & Presentations

“Using Consumer Social Media Posts to Improve Forecasts of Television Premiere Viewership.” 2022 International Conference on Engaged Management Scholarship.

“The Academic – Commercial Divide in Research.” 2022 International Conference on Engaged Management Scholarship.

 “Using Consumer-Generated Social Media Posts to Improve Forecasts of Television Premiere Viewership: Extending Diffusion of Innovation Theory.” Dissertation.

 “Effect of media coverage, social media, advertising & prevention spending on e-cigarette use among US youth.” 2020 International Conference on Engaged Management Scholarship.

 “Social Identity Orientation and the Generation of Compensatory Expectations: Schema Maintenance Through Compensation” Basic and Applied Social Psychology (1998).