Publications

Sleep, Stefan, Andrea L. Dixon, Thomas E. DeCarlo, and Son K. Lam (2020), "The Business-to-Business Inside Sales Force: Roles, Configurations and Research Agenda." European Journal of Marketing, ISSN: 0309-0566.

Sleep, Stefan, John Hulland, and Richard A. Gooner (2019), “The Big Data Hierarchy: Factors Influencing the Adoption and Implementation of Data-driven Decision Making,” AMS Review, 9(3-4), 230-248.

Larson, Lindsay, Linda Mullen, Stefan Sleep, and Michael Thomas (2019), “The Impact of Implementing a Design-Thinking Project in the Sales Classroom,” International Journal of Business Education, 159, 8-19.

Sleep, Stefan and John Hulland (2019), “Is Data Driving Cooperation in the C-Suite: The Evolving Relationship between the CMO and CIO,” Journal of Strategic Marketing, 27(8), 666-678.

Sleep, Stefan, Son K. Lam, and John Hulland (2018), “The Sales/Marketing Integration Gap: A Social Identity Approach,” Journal of Personal Selling and Sales Management, 38(4), 371-390

Lam, Son K., Stefan Sleep, Thorsten Hennig-Thurau, Hari Sridhar, and Alok R. Saboo (2017), “Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective,” Journal of Service Research, 20(1), 12-28

Sleep, Stefan, Sundar Bharadwaj, and Son K. Lam (2015), “Walking a Tightrope: The Joint Impact of Customer and Within-Firm Boundary-Spanning Activities on Customer Satisfaction and Team Performance,” Journal of the Academy of Marketing Science, 43(4), 472-489

Sleep, Stefan and Myoun-Jin Chae (2014), “Orchestrating Marketing in a B2B Environment,” Marketing Science Institute Conference Report, 14-305