Publications

Cui, Yuanyuan, Patrick van Esch, Eric Harvey, Brad Eskridge, Stefan Sleep, and Xinnouvat Phichit (2024), "Political Ideology and Anthropomorphized Servant Versus Partner Brand Roles," Australasian Marketing Journal, online.

Sleep, Stefan, Prachi Gala, and Dana E. Harrison, (2024) "The Impact of Information Governance on Information Quality and Firm Performance: Role of IT/Marketing Collaboration," Journal of Strategic Marketing, 1-19.

Plouffe, Christopher R., Thomas E. DeCarlo, J. Ricky Fergurson, Binay Kumar, Gabriel Moreno, Laurianne Schmitt, Stefan Sleep, Stephan Volpers, and Hao Wang, (2024), "Salespeople and Teams as Stakeholder and Knowledge Managers: A Service-ecosystem, Co-creation, Crossing-points Perspective on Key Outcomes," European Journal of Marketing 58(3), 704-732.

Loe, Terry W., Lukas P. Forbes, Scott Inks, and Stefan Sleep (2024), “Enhancing Classroom Role-plays Through Experiential Learning Theory Application,” Journal of Selling, 24(1), 85-98.

Sleep, Stefan, Prachi Gala, and Dana Harrison (2023), “Removing Silos to Enable Data-driven Decisions: The Importance of Marketing and IT Knowledge, Cooperation, and Information Quality,” Journal of Business Research, 156, 1-12.

Sleep, Stefan and Brent McCulloch (2022), “Sales Faculty Coaching and Organizational Culture in a University Sales Competition Team: A Case Study,” Journal of Selling, 22(1), 62-73. 

Sleep, Stefan, Andrea L. Dixon, Thomas E. DeCarlo, and Son K. Lam (2020), "The Business-to-Business Inside Sales Force: Roles, Configurations and Research Agenda." European Journal of Marketing, ISSN: 0309-0566.

Sleep, Stefan, John Hulland, and Richard A. Gooner (2019), “The Big Data Hierarchy: Factors Influencing the Adoption and Implementation of Data-driven Decision Making,” AMS Review, 9(3-4), 230-248.

Larson, Lindsay, Linda Mullen, Stefan Sleep, and Michael Thomas (2019), “The Impact of Implementing a Design-Thinking Project in the Sales Classroom,” International Journal of Business Education, 159, 8-19.

Sleep, Stefan and John Hulland (2019), “Is Data Driving Cooperation in the C-Suite: The Evolving Relationship between the CMO and CIO,” Journal of Strategic Marketing, 27(8), 666-678.

Sleep, Stefan, Son K. Lam, and John Hulland (2018), “The Sales/Marketing Integration Gap: A Social Identity Approach,” Journal of Personal Selling and Sales Management, 38(4), 371-390

Lam, Son K., Stefan Sleep, Thorsten Hennig-Thurau, Hari Sridhar, and Alok R. Saboo (2017), “Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective,” Journal of Service Research, 20(1), 12-28

Sleep, Stefan, Sundar Bharadwaj, and Son K. Lam (2015), “Walking a Tightrope: The Joint Impact of Customer and Within-Firm Boundary-Spanning Activities on Customer Satisfaction and Team Performance,” Journal of the Academy of Marketing Science, 43(4), 472-489

Sleep, Stefan and Myoun-Jin Chae (2014), “Orchestrating Marketing in a B2B Environment,” Marketing Science Institute Conference Report, 14-305