• Winners and Losers in Superbowl Advertising Reviews and Advertiser Stock Values
  • Superbowl Advertising Effects on Stock Prices
  • An Investigation of the Relationships Among Market Power, Industry Concentration and Industry Share
  • The Effects of Advertising and R&D Investments on Market Power and Firm Margins
  • Terminal Values For Firms With No Competitive Advantage


  • Southwestern Finance Association - An Option Valuation Analysis of the Expected Costs of Financial Failure