Contact

Phone:

Email: aborder4@kennesaw.edu

Office Location:

Office Hours:
office hours TBD

Publications

Publications

  • Strategically Surviving Bankruptcy during a Global Financial Crisis: The Importance of Understanding Chapter 15
  • Exploring Sales Techniques Through the Minds of Novice and Expert Salespersons
  • Sales Manager Support: Fostering Emotional Health in Salespeople
  • Into the Mind of the Seller: Using Neurophysiological Tools to Understand Sales Techniques
  • Managing Emotions in Personal Selling: Examining the Role of Emotion Regulation Strategy in Salespeople

Presentations

  • 2015 ABR (Academy of Business Research) - Charitable Giving in the Digital Age: Examining the Influence of Persuasive Message Appeals on Donor Conversion Rates in an Online Environment
  • Career Coaches: Helping Business Majors “#TakeFlight”
  • 2014 Atlantic Marketing Association Conference - Career Coaches: Helping Business Majors “#TakeFlight”
  • 2014 Atlantic Marketing Association Conference - The Efficacy of the NCSC and Other Collegiate Sales Competitions
  • 2013 Atlantic Marketing Association Conference - Spreading Good Health: Using Web Analytics to Understand the Diffusion of Health Messaging
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