Publications

Publications

• Editorial on Emotions in B2B Marketing
• Tell Me a Story: The Role of Narrative Transportation and the C-Suite in B2B Advertising
• The Path to Adoption and Advocacy: Exploring Dimensions of Brand Experience and Engagement at Trade Shows
• The Heart in Organizational Buying: Perspectives on the Emotions and Decision Making of Buyers
• Customer-Initiated Influence Tactics in Sales and Marketing Activities
• Strategically Surviving Bankruptcy during a Global Financial Crisis: The Importance of Understanding Chapter 15
• Exploring Sales Techniques Through the Minds of Novice and Expert Salespersons
• Sales Manager Support: Fostering Emotional Health in Salespeople
• Into the Mind of the Seller: Using Neurophysiological Tools to Understand Sales Techniques
• Managing Emotions in Personal Selling: Examining the Role of Emotion Regulation Strategy in Salespeople

Presentations

• The Relationship Between Brand Experience and Word-of-Mouth (WOM)
• Music and Emotion Regulation in the Service Environment
• Are Women’s Sales Skills Better Than Men’s
• The Most Critical Academic Organization since the Civil Rights Act of 1964
• The Corporate Chameleon
• 2015 ABR (Academy of Business Research) - Charitable Giving in the Digital Age: Examining the Influence of Persuasive Message Appeals on Donor Conversion Rates in an Online Environment
• Career Coaches: Helping Business Majors “#TakeFlight”
• 2014 Atlantic Marketing Association Conference - Career Coaches: Helping Business Majors “#TakeFlight”
• 2014 Atlantic Marketing Association Conference - The Efficacy of the NCSC and Other Collegiate Sales Competitions
• 2013 Atlantic Marketing Association Conference - Spreading Good Health: Using Web Analytics to Understand the Diffusion of Health Messaging