Research

Morgan, H., Russell, L. T. M., & Jocic, M. (2025). Student Perspectives on Generative AI Integration in Advertising Education. Journal of Advertising Education, 0(0). https://doi.org/10.1177/10980482251376947

Wachter, M., & Kirkwood-Mazik, H. (2015). Art Isn’t Easy . . . But It Makes Learning Easier: Using Art to Improve Cognition. Marketing Education Review, 25(1), 39–45. https://doi.org/10.1080/10528008.2015.999602

Tanner, T., Kirkwood, H., & Tanner, Y., MBA. (2019). ETHNIC DIVERSITY AND THE IMPACT ON MARKETING DECISIONS IN TEAMS FOR MULTINATIONAL ORGANIZATIONS. International Journal of Economics, Business and Management Research (Vol. 3, Issue 02, pp. 110–112) [Journal-article]. https://ijebmr.com/uploads/pdf/archivepdf/2020/IJEBMR_339.pdf

Kirkwood, Heather; Tanner, Thomas; and Dixit, Ashutosh (2020) "The Counterfeit Conundrum: A Case Study to Examine the Best Way to Combat Counterfeit Consumption," Atlantic Marketing Journal: Vol. 9 : No. 2 , Article 4. Available at: https://digitalcommons.kennesaw.edu/amj/vol9/iss2/4 

Kirkwood-Mazik, H. (2014). An inquiry into the antecedents of consumer purchase of non-deceptive counterfeit goods: Theory, practice and problems - ProQuest. https://www.proquest.com/openview/0bb2b412553078efc6a90d8712bbb702/1?pq-origsite=gscholar&cbl=18750