Research

Dr. Fennell's primary research interests examine retail and service phenomena. Using a variety of methodological approaches, his research centers on how consumers and frontline employees perceive information in the marketplace.  

Schneider, G., & Fennell, P. (2026). Would it be worse to delay your product for seven days or for a week? How numerical framing influences company evaluations. Journal of Services Marketing, 1-14.

Fennell, P. B., Niedrich, R. W., & Rice, D. H. (2025). The Dual Role of Price on Consumer Purchase Intentions: A Cost–Benefit Decomposition of Indirect Effects. Journal of Consumer Behaviour, 24(6), 2951-2969.

Lindsey-Hall, K. K., Jaramillo, S., Lorenz, M. P., Marti, C. L., & Fennell, P. B. (2025). Profiling as a service failure. Journal of Service Research, 28(3), 389-412.

Moffett, J. W., Fennell, P., Harmeling, C. M., Sheehan, D., & Bleier, A. (2025). The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice. Journal of the Academy of Marketing Science, 53(3), 949-954.