Tyra Burton

Tyra BurtonSenior Lecturer
Marketing & Professional Sales


I am Tyra Burton, a Senior Lecturer of Marketing, and I started at KSU in 2003. My background is in digital content creation and marketing. In the past, I have worked with musicians, game designers, authors, retail brands, and non-profits to sharpen their missions and digital presence. I started podcasting over a decade ago and have co-authored fiction and non-fiction books. I primarily teach social media marketing, advanced social media marketing, marketing consulting, and entertainment marketing.  My research focuses on pop culture and social media.

I am a native Georgian and grew up in Stone Mountain before settling down in Kennesaw with my husband and our fur babies. I did my undergraduate studies at Georgia State University and graduate work at The Georgia Institute of Technology.

Connect with me on LinkedIn: https://www.linkedin.com/in/tyraburton/ 

  • Host of the Coles College Building Bold Connections Podcast  
  • Director of the Coles College Digital Marketing Competition 
  • Co-author – Socially Engage: The Author’s Guide to Social Media 
  • Authored Case Study – When Science Fiction Meets Reality: The History, Fandoms, and Logistics of Atlanta’s Dragon Con™ 
  • Awards: 
    • 2022 Coles College Distinguished Teaching  
    • 2022 University Outstanding Teaching Award 
    • 2017 Betty L. Siegel Award Faculty Member of the Year from the KSU Alumni Association