Publications

  • Digital Word-of-Mouth and the Gender Inferences
  • What's New with Tsū
  • Marketing Maven's Fusion with Social Media
  • Differences in Online Maven Behavior: The Gender Gap & Social Media Mavens
  • Social Media Use for Educational Purposes: A Case Study in Advertising

Presentations

  • Gaming Industry Entertainment Marketing
  • Moonlight and Magnolias - Facebook 101: Getting Started with Social Media
  • Publishing Entertainment Marketing
  • Atlantic Marketing Association - Higher Education Paradigm: Digital vs Face-to-Face
  • Romance Writers of America 2014 Conference - An Amateur’s Guide to Twitter: World Domination One Follower at a Time
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